Appomattox River Company Sponsors King Of The James

An adventure triathlon to celebrate JROC


Richmond,Virginia: Appomattox River Company, a specialty paddlesports retailer with stores in Farmville, Hampton, and Ashland, has signed on as one of the title sponsors of the King of the James triathlon to be held in Richmond, Virginia on October 22, 2017. The adventure triathlon serves as a fundraiser for the James River Outdoor Coalition (JROC) which works to educate, advise, and make improvements to the James River Park System in downtown Richmond.


Regarding their support Brian Vincent, Marketing Manager said, “The resources Richmond has to offer, for grin inducing outdoor fun, are incredibly unique for a major city. RVA has been blessed with an amazing playground in and around the James River. It’s our job as good stewards to relish it, protect it, and share it with as many people as possible. Appomattox River Company has long celebrated that mission, and King of the James is the kind of grassroots event we love to support.”


For 40 years Appomattox River Company has grown along with the Paddlesports Industry. Visit their flagship shop in Farmville, Virginia to shop warehouses filled with 2500+ kayaks, canoes, and paddleboards, or stop in the Ashland and Hampton stores to see their impressive selections. On top of their support of the King of the James event, Appomattox River Company has long supported other non-profits like James River Association, Heroes on the Water, and many local charity tournaments, races, etc.

Some things to remember about the King of the James:


  • It’s an adventure triathlon on an extremely difficult course. Participants should be experienced trail runners, mountain bikers, and whitewater kayakers.
  • You are responsible for your own safety. But if you see any one in need of help, please help.
  • Because the course is extremely challenging, you can form a team to complete the race.


About Appomattox River Company: Est. 1977, Appomattox River Company is a small, family paddlesports retailer with one of the largest selections of paddlecraft and accessories. They have expert staff on hand to assist you in all disciplines of paddling, including whitewater kayaking, kayak fishing, canoeing, sea kayaking and stand up paddleboarding. Visit www.paddleva.com for more info.